As with any rebrand, there's so much more to it than just a new look. After six years in business, Keystone looked closely at who they are, what their purpose is, who they serve and why. Exactly the approach Keystone takes with its clients. Big Bear Creative's Brand Director Emma Sherppard worked closely with the Keystone team to develop a brand identity that truly presented the essence of the consultancy; rejuvenating the logo and desiging a full suite of visual brand elements to work alongside it for the first time. Digital Director Dave Sheppard then utlised the brand developed by Emma for the website; constructing an online presence that both reflected the new brand and helped Keystone to reiterate its two core focusses - Marketing Strategy for scaling B2B's and Community Engagement campaigns for Councils and not for profits. Talking about investment it has made in this rebrand, founder of Keystone Hayley Williams said: "We couldn't be any more proud of the new brand and website produced by our friends at Big Bear Creative. We had known for some time that our brand and messaging no longer accurately reflected who we are and what we do - until now. The same great team, delivering the very best thinking to transform marketing impact and engagement - but now with a confident brand to match."